Basta Pinoy News
  Listen to Radio
  Watch video clips
  Daily Horoscope

Filipino Channel
Filipino newspaper edition Washington DC Maryland Viriginia
Basta Pinoy News
Filipino entertainment news
Basta Pinoy Entertainment Digest
Filam Community News and Videos
Filamvision TV
Filam Community News
Filam News Digest
Politics, Empowerment, Advocacy
Immigration Q and A
Immigration Q and A
Advertising in South Florida Profiles in Health
  Print this Page email article Email Article  Share Story


updated on 20 October 2007

Crispin A. Borja:
Exemplifying Business Leadership and Integrity

He founded a company that has been cognizant of the rapidly evolving needs of homebuyers and sellers in today's real estate market. As president and chief executive officer of ACE Brokers in Alpharetta, Georgia, Crispin A. Borja is committed to meeting the real estate needs by providing the highest level of service to every client.
Running a company that provides services in Residential & Commercial Real Estate, Pre-Sale, New Construction, Resale, Listing, Selling and Buying of HUD Homes, VA Homes and Investment Properties is serious business for Mr. Borja, whose dedication to lead with integrity, have earned him tremendous respect and great success in the industry and in the Filipino American communities in Metro Atlanta.

Cris as fondly called by his business associates and friends, is a Certified Public Accountant and had work as an Accountant for CBI Nacon, Inc. in Norcross, GA for over 20 years.

He was the Comptroller for Tolbert Yilmaz Group of Companies in Alpharetta, GA for 10 years and now works as Financial Consultant with them. He began his real estate career in 1995 as a Realtor with Coldwell Banker in Woodstock and with Re/Max Town Center in Kennesaw, Georgia.

He obtained his Real Estate Broker's license in March 1998 and he started his own brokerage company, the ACE Brokers as a sole proprietorship company in the same year. The company was eventually incorporated in January 2004 and is now known as the ACE Brokers, Inc. with its principal office conveniently located at 11775 Northfall Lane, Suite 104 in Alpharetta, GA 30004. The company has expanded with branch offices located in Doraville and Marietta, GA. Ace Brokers also provides full and part-time employment opportunities with one of the highest commission structures available in the market.

Cris is an active leader in the business and social community. He is the current President and was a charter member of the Philippine American Chamber of Commerce of Georgia, Inc. (PACCGA). He is also an active member of Greater North Fulton Chamber of Commerce, Atlanta Board of Realtors, National Association of Realtors, and Georgia Association of Realtors.
2007 PACCGA President Cris Borja with Filipino American Community Leadrs.

Cris has also served on the Board of Directors as Membership Chair for the Fil-Am Association of Greater Atlanta.

An avid bowler and reluctant golfer, Cris is married to Lolita, a Registered nurse. They have one son, Christopher Ryan, a Computer Science student at Georgia Tech.  As President of PACCGA his immediate priorities

 is to create business opportunities to all Filipino-Americans in the State of Georgia and to offer them the chance of managing their own, and at the same time make them visible to the general public.

Cris aims to strengthen and expand the capabilities of the chamber in serving its members and the business community together with advancing all services necessary to assist, advise and support the effectiveness of its growing membership while maintaining integrity, competency and professionalism.
Hon. Consul General Raoul Donato met with Cris Borja at the Philippine Cosunlate in Atlanta, Georgia.



For Cris it goes without saying that good leadership is crucial to any successful business. But, what makes a good leader and how can someone develop himself or herself into a good leader? “The answer is that there are many factors that contribute to good leadership. And, whether someone is naturally a good leader or not, anyone can become a good leader,” states Cris.
In his point of view, a good leader is one who is able to communicate, motivate and is a real team player.

“Teamwork is always something to consider when striving to become a good leader,” he states.

“This means not only teaching your employees to work together but to become part of the team yourself.”
Last August 10, 2007, Cris Borja (far right) updated Hon. Consul General Raoul Donato (2nd from right) at the Philippine Consulate in Buckhead, Atlanta, Georgia on issues affecting Filipino Americans in Georgia. 
Success in Business

To succeed in business Cris believes in the basic tenets of discipline and success. “It is a combination of knowledge, skills, attitude, hard work and some luck in being in the right place at the right time, knowing the right people. finding a need existing, or a market, which matches what you are trying to sell, choosing a good support network and hiring competent staff,” stated Cris.

With that heard, this business leader reveals his key to success. “I provide my client a very personal service. Without compromising integrity, to maintain sufficient flexibility to allow me first to listen, then adapt to, and meet the specific needs of my clients. I have a long term business horizon, and believe in sure and steady growth by building personal relationships based on integrity, trust and recommendation.”

Understanding the Industry

In his industry, Cris makes sure that he keeps tabs on key developments and the market where he operates. “Georgia is a beautiful state with real estate in many types of cities and settings, and it offers gorgeous, expansive and historic properties. Luxuriance and value could be found with house values and home prices in world-famous cities such as Atlanta and historic Savannah stunning and quaint towns such as Woodstock. The state has a spectacular real estate market. Georgia real estate includes everything from stunning historic plantation homes and luxury estate houses, to cozy modern single-family homes and trendy condominiums and townhouses.”

Cris expressed that youthful enthusiasm as he explains the great opportunities in his market. “Atlanta is the capital as well as Georgia's largest city. As a major economic center for the Southeast and the headquarters for a number of well-known companies, Atlanta has seen significant growth in recent years. While housing prices have risen with this growth, there are still many choices for first-time homebuyers in this market due to the rapid pace of new construction.”

In the short term, Cris sees that Commercial real estate is moving closer to the people. No longer is a purview of larger-than-life egos and insatiable developers, the industry more focused now on the wants and needs of the average consumer: tenants, visitors and small investors.

“The result is that more real-estate owners are looking to develop more attractive and functional public and commercial spaces. On the investment side, the once-fragmented and clubby industry that was once open strictly to professionals has become more open to all. Reams of information on real-estate companies, funds, property markets and investment opportunities are readily available. That new accessibility, coupled with many investors' concerns about getting burned again in the stock markets, has resulted in a renewed interest in tangible assets -- in bricks and mortar.”
Starting a Business

To those who would want to set up their own business, Cris thinks they should grab every opportunity that comes along the way. “They should FREE themselves and be their own BOSS. Get involve with PACCGA and exhaust all the benefits that entails with it,” says Cris.

He cautions business starters to stick with the basics: have a product or service they believe-in, which is something that is unique and have the potential of growth.

“Another key factor to be considered is that they must have personal discipline to pursue whatever it takes to make the business grow successfully,” says Cris. “Finally, maintain an excellent relationship with their clients and customers and vendors.”

What Really Counts

"To be successful, one should always be ready to stay focused on what counts. Be willing to go an extra mile of superb customer service since they are the life of their business.” (Real Estate Business Times)
Terms of Use.†Privacy Policy. Disclaimer.

Domain hosting as low as 9.99
Popular Topics
‘Short Sale’ of Real Estate Can Help Homeowners Lenders, Avoid Costly Foreclosure Proceedings
Making Money in Real Estate: Mistakes to Avoid
Are You a Landlord or Want to Become One? If So, Screen Your Tenants!
Business News Feed